{"id":305,"date":"2023-12-25T09:59:00","date_gmt":"2023-12-25T09:59:00","guid":{"rendered":"https:\/\/theme.madsparrow.me\/nicex\/?post_type=portfolios&p=305"},"modified":"2024-02-04T14:59:56","modified_gmt":"2024-02-04T14:59:56","slug":"ticketing-cyclingworld","status":"publish","type":"portfolios","link":"https:\/\/ganna.agency\/en\/portfolios\/ticketing-cyclingworld\/","title":{"rendered":"Cyclingworld Europe"},"content":{"rendered":"
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Ticket marketing Cyclingworld Europe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Marketing campaign for the Dutch-speaking market for the cycling event Cyclingworld Europe<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The challenge<\/strong><\/h2>

D\u00fcsseldorf is only 2 hours away by train or car from Utrecht. That's as far as, say, Groningen or Maastricht, or a destination in Zeeland.\u00a0<\/p>

This makes D\u00fcsseldorf an ideal destination for a weekend of cycling. With CyclingWorld Europe, we ran a ticket marketing campaign to make Dutch cycling fans aware of this event and promote this proposition.\u00a0<\/p>

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High impact in a short time<\/strong><\/h2>

With a limited budget, we were able to sell an extra 1000+ cards in the Dutch market in a short time. One of the things that sets us apart is our thorough knowledge of the Dutch media landscape and good contacts with all parties in the market.\u00a0<\/p>

This allowed us to achieve additional collaborations, including setting up a win campaign with Cyql and a bannering + PR campaign through Wielrenblad and Nieuwsfiets.nu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"featured_media":2035,"template":"","portfolios_categories":[37],"class_list":["post-305","portfolios","type-portfolios","status-publish","has-post-thumbnail","hentry","portfolios_categories-marketing-campaign"],"acf":{"full_width":false,"header_transparent":false},"_links":{"self":[{"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/portfolios\/305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/portfolios"}],"about":[{"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/types\/portfolios"}],"version-history":[{"count":24,"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/portfolios\/305\/revisions"}],"predecessor-version":[{"id":2050,"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/portfolios\/305\/revisions\/2050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/media\/2035"}],"wp:attachment":[{"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/media?parent=305"}],"wp:term":[{"taxonomy":"portfolios_categories","embeddable":true,"href":"https:\/\/ganna.agency\/en\/wp-json\/wp\/v2\/portfolios_categories?post=305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}