Promoting Denmark as a cycling destination

Denmark is a relatively unknown cycling destination. With the 2022 Tour starting, VisitDenmark, Denmark's tourism agency, hired us to facilitate a PR campaign for Dutch media. 

As outputs, we achieved the following:

• Press trip for 8 travel & cycling media in the Netherlands
• Publications in national media offline: Telegraaf, Wielerrevue, Bicycling
• Publications online: Cycloworld, CyclingDestination, Koerswijven Podcast

We also realised additional impact in Germany by also getting an article placed in RoadBike Magazine.