━ Ga toch fietsen!
More bicycle tourists to your destination
Cycling is more fun than anything else. Yet a car or plane holiday is top of mind for many people because they already know it. With (video) content and campaigns, we excite them to choose the uncharted path. We let people experience what their new favourite holiday looks like.
Ganna makes cycling on holiday top of mind.
From the car, you only experience half
When you explore a new region from the car, the most important sense falls away: feeling. The sun on your freckles and the wind in your hair. A shame, because you experience the ultimate holiday with all your senses.
Lavender, bread and ice cubes
Op de fiets gebruik je al die zintuigen. Je ruikt de lavendelvelden, het vers gebakken brood van de lokale bakker – en vanaf de fiets hoor je de ijsblokjes bíjna rinkelen in de glazen. Binnen no time staat -ie geparkeerd op steenworp afstand van dat zonovergoten terras.
The bicycle is the greenest, most beautiful and most healthy way to explore a new destination with all senses, waardoor mensen de vrijheid voelen die ze op vakantie wíllen voelen. Bij Ganna begrijpen we dat – dus sturen we ze fietsend op pad.
Do you choose the burgundy, challenging or rural route?
With (video) content and campaigns, we inspire people to take their bikes on holiday. Relaxed, adventurous or sporty: we think for (and from) every target group. So they can choose what they enjoy.
- De levensgenieter. Bourgondische tochten van ongeveer een uur (25 km) op de tourfiets – houdt van stops met versnaperingen in de vorm van koffie, taart en lokale snacks.
- De avonturier. Ontdekkingstochten van ongeveer 50 km op de gravelbike, niet alles hoeft op asfalt. Houdt van verrassingen onderweg – en van een ijskoud drankje als beloning.
- The sports enthusiast. Takes impressive tours by road bike over the beautiful mountain passes of the Dolomites and likes to treat himself to fresh Italian pasta at the finish.
Which routes excite your favourite type of tourist? I like to think of them for you.
Your destination shines on the map - and then?
- Early discoverers become ambassador of your city/region/destination
- They tell on social media about their new holiday discovery
- Other people get curious
- Other people also come
- And become a fan too
En voilà: jouw bestemming is bekender als fietsbestemming – en blijft dat ook.
What we do at Ganna
Het was je misschien al opgevallen dat ik graag verhalen vertel. Wat doen we verder – naast professioneel fietsgekkie zijn?
Marketing strategy
No successful campaign without a clear goal. Before I step up a gear, we need to think together about what we are telling, to whom and why.
Content creation
Good content inspires and activates. Think of a video about a beautiful cycling route with coffee and apple pie treat at the end point. Or a curiosity-inducing article about bike-proof mountain passes in Spain.
Consultancy
Everything for cycling. In the background, we help with (market) research, project management or other (un)solicited advice. Everything to achieve your (marketing) goals.
Campaigns & activations
One goal, full throttle. How do we get more tourists out of cars, onto bikes in Bolzano? Goal- and result-oriented. Need an example? We got to do this campaign for 'Taste/cycle sustainable Spain'.
PR & media
Good story, now what? Marketing and PR go hand in hand. We figure out how best to make your destination known to your target audience.
Sales
We have a knack for everything you can explore on a bike - but also how to do so as comfortably as possible. Ganna sells and distributes the fastest wheels in the pro peloton - think bike brands like Princeton CarbonWorks.
What's it Ganna be?
Shifting gears together on your marketing goals?
Do you like slow processes, predictability and beaten paths? Don't call me. Do call me if you are looking for a marketer with tons of energy and X years of experience with the technical side of cycling.