Ticket marketing Cyclingworld Europe
Marketing campaign for the Dutch-speaking market for the cycling event Cyclingworld Europe
The challenge
Düsseldorf is only 2 hours away by train or car from Utrecht. That's as far as, say, Groningen or Maastricht, or a destination in Zeeland.
This makes Düsseldorf an ideal destination for a weekend of cycling. With CyclingWorld Europe, we ran a ticket marketing campaign to make Dutch cycling fans aware of this event and promote this proposition.
High impact in a short time
With a limited budget, we were able to sell an extra 1000+ cards in the Dutch market in a short time. One of the things that sets us apart is our thorough knowledge of the Dutch media landscape and good contacts with all parties in the market.
This allowed us to achieve additional collaborations, including setting up a win campaign with Cyql and a bannering + PR campaign through Wielrenblad and Nieuwsfiets.nu
