━ Go ride your bike!
More bicycle tourists to your destination
Cycling is more fun than anything else. Yet a car or plane holiday is top of mind for many people because they already know it. With (video) content and campaigns, we excite them to choose the uncharted path. We let people experience what their new favourite holiday looks like.
Ganna makes cycling on holiday top of mind.
From the car, you only experience half
When you explore a new region from the car, the most important sense falls away: feeling. The sun on your freckles and the wind in your hair. A shame, because you experience the ultimate holiday with all your senses.
Lavender, bread and ice cubes
On a bike, you use all those senses. You smell the lavender fields, the freshly baked bread from the local bakery - and from the bike you can almost hear the ice cubes clinking in the glasses. In no time -it's parked a stone's throw from that sun-drenched terrace.
The bicycle is the greenest, most beautiful and most healthy way to explore a new destination with all senses, making people feel the freedom they want to feel on holiday. At Ganna, we understand that - so we send them on their way by bike.
Do you choose the burgundy, challenging or rural route?
With (video) content and campaigns, we inspire people to take their bikes on holiday. Relaxed, adventurous or sporty: we think for (and from) every target group. So they can choose what they enjoy.
- Epicurean. Burgundy tours of about an hour (25 km) on a touring bike - likes stops with refreshments in the form of coffee, cake and local snacks.
- The adventurer. Discovery tours of around 50 km on gravel bike, not everything has to be on tarmac. Likes surprises along the way - and an ice-cold drink as a reward.
- The sports enthusiast. Takes impressive tours by road bike over the beautiful mountain passes of the Dolomites and likes to treat himself to fresh Italian pasta at the finish.
Which routes excite your favourite type of tourist? I like to think of them for you.
Your destination shines on the map - and then?
- Early discoverers become ambassador of your city/region/destination
- They tell on social media about their new holiday discovery
- Other people get curious
- Other people also come
- And become a fan too
And voilà: your destination is better known as a cycling destination - and stays that way.
What we do at Ganna
You might have already noticed that I love telling stories. What else do we do - besides being professional cycling geeks?
Marketing strategy
No successful campaign without a clear goal. Before I step up a gear, we need to think together about what we are telling, to whom and why.
Content creation
Good content inspires and activates. Think of a video about a beautiful cycling route with coffee and apple pie treat at the end point. Or a curiosity-inducing article about bike-proof mountain passes in Spain.
Consultancy
Everything for cycling. In the background, we help with (market) research, project management or other (un)solicited advice. Everything to achieve your (marketing) goals.
Campaigns & activations
One goal, full throttle. How do we get more tourists out of cars, onto bikes in Bolzano? Goal- and result-oriented. Need an example? We got to do this campaign for 'Taste/cycle sustainable Spain'.
PR & media
Good story, now what? Marketing and PR go hand in hand. We figure out how best to make your destination known to your target audience.
Sales
We have a knack for everything you can explore on a bike - but also how to do so as comfortably as possible. Ganna sells and distributes the fastest wheels in the pro peloton - think bike brands like Princeton CarbonWorks.
What's it Ganna be?
Shifting gears together on your marketing goals?
Do you like slow processes, predictability and beaten paths? Don't call me. Do call me if you are looking for a marketer with tons of energy and X years of experience with the technical side of cycling.
