Over the past period, we were able to organise a nice series of key clinics exclusively for ladies for our client Shimano Benelux B.V.. A total of seven clinics throughout the country, in which a total of 92 ladies were able to participate. Each clinic took place in a Shimano Service Centre, led by Nadine Post, mechanic at Velodrome Roden. Herewith a short report with beautiful photos by Michiel Maas and Janine Kamminga.
Knowledge and confidence
From our client, but also from the market in particular, there is a demand for building knowledge and confidence in (minor) bicycle maintenance. Not only among ladies by the way, but also among men. When publishing the campaign around the clinics, we received many questions from men: 'will there also be a men's version' or 'can men also take part?' In addition, we noticed that the demand for a follow-up to the level 1 clinics is also high.
Level differences
Clinics are offered at two levels:
- Level 1: this was the basics: changing a tyre and taking the wheel off the bike
- Level 2: this was the follow-up, focusing on changing brake pads and adjusting the derailleur
Meanwhile, many more questions were asked related to the topics, further deepening the knowledge. Very valuable for all present (yes, including us).
Maintenance and upkeep an important issue
The basic operations at level 1 provided enough of a challenge for all present. For instance, some participants were taking the wheel off their bike for the first time or had never had a puncture before. Lucky, you might say, but the knowledge and skill to be self-reliant in case of a puncture.... There were also experienced riders who were happy with the refresher of knowledge. Under the watchful eye and with Nadine's help and explanation, everyone made rapid progress.
Success formula
We cannot but conclude that it was a great success. The clinics were all fully booked, with each clinic still having ladies on the reserve list. In addition, the clinics were covered in various media, including ZijWielrent.nl and Fiets Magazine. The participants went home with a rucksack full of knowledge, an enjoyable evening, but also with a well-filled goodie bag.
Locations
In consultation with Shimano, we opted for national coverage of the clinics. As the first series consisted of a total of seven (7), we opted for the best possible spread, from North-South and East-West. The following Shimano Service Centres were involved in the first clinics:
- Bike Center Woerden - Woerden
- Herman Experience Cycling - Nijverdal
- Rings Goirle Bikestore - Goirle
- Bike Total Dekkers - Wanssum
- Velodrome - Roden
- Piet de Wit - Wormerveer
The Level 2 clinic was done at Shimano Benelux's training centre in Nunspeet.
Want to know more?
Want to know more about the Shimano Service Centre concept or looking for a Shimano Service Centre near you? Then take a look at the site: Shimano Service Centre
Do you also want to reach the right target group with your brand? Then send a message to info@ganna.agency and we'll schedule a cup of coffee!
